Riding purely on word-of-mouth publicity, one of India's first community lending platforms makes it to Interbrand's global list of breakthrough brands

Faircent, a two-year-old online peer-to-peer lending (P2P) platform, has become the only alternative lending medium to secure a place in the 2016 Interbrand list of breakthrough brands, an annual compilation of new-economy or start-up brands that the agency has been putting together for the past three years. Faircent is one of the three Indian brands to make it to the list. The other two are Zomato and Paytm. Jez Frampton, global CEO of Interbrand, said in the report, "We're celebrating a new breed of upstarts and challengers, the next generation of brands that are reshaping the ...

Read the full story here:

http://www.business-standard.com/article/management/faircent-breaks-into-a-new-market-builds-a-brand-116082800733_1.html