Chief Manager - Performance Marketing

Experience: 5 years | Opening(s): 1 | Posted Date : 2022-05-17
Job Description

Job Responsibilities:

Job Description: Chief Manager – Performance Marketing   Please note: Only candidates with at least 2 years’ experience in creating and executing lead generation campaigns for loan or investment products need apply.   Faircent is looking for a well rounded marketing professional who can execute lead generation campaigns for acquiring lenders and borrowers independently and also manage stake holders across teams (both external and internal).The role will need capabilities in the following :
  • Experience in planning, managing and executing lead generation campaigns for acquiring borrowers for different types of loans or lenders as investors in the past.
  • Knowledge of all aspect of digital performance marketing touch points - social, digital, ASO, app install campaigns.
  • Working closely with key stake holders (internal and external) - should have had people interfacing opportunity in the past
  • Working closely with the creative and media agency to plan and launch campaigns - should have front ended conversations with agencies and provided briefs in his past roles
  • Overall minimum 5 years experience in the marketing field leading and executing digital marketing campaigns.
  Knowledge:
  • Knowledge of Financial Services Industry especially on Investment and Loans side.
  • Very good knowledge of campaign management across digital media
  • Good knowledge of digital and social media platforms especially facebook, google, linkedin
  • Good knowledge of email marketing
  • Good knowledge of running app install campaigns across facebook, google, affiliates.
  • Knowledge of tools like google analytics, marketing automation etc.
  Skills:
  • Ability to create excellent and articulate presentations and plans.
  • Very good planning and execution skills
  • Excellent ideation skills and on the go thinking
  • Proficient with office software.
  Role Dimensions:
  • Impact Focus: Understands business impact of marketing campaigns
  • Can track the campaign performance across digital channels and tracking of installs to registrations to disbursement as desired results analytically
  Customer Obsession:
  • Extremely customer centric and can come up with deep consumer insights
  • Good understanding of the audience on social / digital media platforms, their interest, engagement etc.
Execution:
  • Should have the ability to drive projects independently and seamlessly
  • Attention to detail and quality obsessed
  • On their feet thinking to overcome roadblocks and should be a problem solver
  • Effective Communication -Very articulate
  • Excellent command over English
About Faircent Faircent.com (Fairassets Technologies India Pvt Ltd.) is India’s first and largest peer to peer lending platform to be certified as an NBFC-P2P by the Reserve Bank of India (RBI). On its platform Faircent enables people looking for a loan to get them directly from people willing to invest in such loans. Faircent’s mission is to make every % count, by reducing costs for people looking for loans and by providing better returns to people investing in such loans. Faircent.com makes it possible by reducing the intermediaries and the margins they make and passing the benefit to its lenders and borrowers. Through innovation, enterprise and dedicated customer-focus, Faircent.com has emerged as India’s largest P2P lending website with more than 34.1 lacs registered Borrowers, 2 lakh registered lenders and disbursement of more than INR 3100+ crores worth of loans till date. Faircent continuously innovates and provides new product offerings to its lenders and borrowers by enabling faster and more efficient transactions through a state of the art technology stack providing both web and app (both ios and android) interfaces. Faircent has also recently launched an app for lenders “Faircent Double” and a small short term loan app for borrowers “Faircent Pocket Loan”. As a pioneer, creating awareness about the industry has always been a priority for Faircent. It was the first in India to launch a book - “Every Percent Counts” - on the P2P lending sector and online lending as an asset class. IIM-Bangalore released a case study for the Harvard Business Review – “Faircent: Powering P2P Lending Revolution” - that traces the evolution of Faircent.com as a leading P2P lending platform in India and illustrates the myriad challenges the firm had to navigate while establishing a collateral free peer to peer lending platform. Recently, the platform launched COVID-19 edition of the e-book – “Building a Better Credit Report” - to help borrowers manage their finances and access credit during COVID-19. Faircent.com in its nascent history has also been recognised far and wide by the Industry – It was showcased as one of the top start-ups at Start Up India, selected for the first batch of NASSCOM 10,000. It is part of the Microsoft Accelerator Winter Cohort and BizSpark programme and was one of the top 10 companies from India to be selected for Web Summit in 2013. Faircent.com is the only P2P lending company that has been acclaimed as the ‘Interbrand Breakthrough Brand in Finance’ by Interbrand in its Breakthrough Brands report 2016 in partnership with Facebook, NYSE & Ready Set Rocket. In a development which reflects its technological prowess and market leadership, Faircent.com has been awarded the status of a ‘Super Start Up’ by Superbrands. ‘SuperStartUps’ is an initiative by Superbrands that is aimed at identifying high-potential tech start-ups in the country which exemplify Trust, Dependability, and Respect. Times of India has named Faircent.com as the Top Start-Up to watch for in 2017. It was awarded the NASSCOM Emerge50 given to India’s high potential top 50 emerging companies in different domains. Faircent.com also features in Business Standard list of Top 5 FinTech startups to revolutionise business in India. Recently, Faircent.com was also awarded The Economic Times BFSI Innovation Award 2018 for start-ups.                                                     
Role Knowledge of Financial Services Industry, Campaign Management, Knowledge of Social & Digital Media platforms
Skills Very good planning and execution, ability to create excellent and articulate presentations and plans
Functional Area Marketing
Education MBA

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